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Close-up of a LORENZ timber straw wall with flat surface for modular construction

Privacy policy

The responsible party within the realm of data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:

Am Steinbruch 16
04425 Taucha

Your data subject rights

You can exercise the following rights at any time using the contact details provided:

Information about your data stored by us and its processing (Art. 15 DSGVO),
Correction of incorrect personal data (Art. 16 DSGVO),
Deletion of your data stored by us (Art. 17 DSGVO),
Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 DSGVO),
Objection to the processing of your data by us (Art. 21 DSGVO) and data portability, provided that you have consented to the data processing or have concluded a contract with us (Art. 20 DSGVO).
If you have given us consent, you can revoke it at any time, which will go into effect thereafter.

You may at any time lodge a complaint with a supervisory authority, e.g. the competent supervisory authority in the federal state of your residence or the authority responsible for us as the controller.

A list of supervisory authorities (for the non-public sector) with address can be found at:

Collection of general information when visiting our website

Data security

We secure our website and the systems connected to it by technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons. You should always keep your access information confidential and close the browser window when you have finished using it, especially if you share the computer with others, to prevent misuse of your account. We are not liable for the content of other providers that can be reached via hyperlinks on our website. Links on our website refer to content that is not stored on our own servers. External content was checked for illegality and criminal liability when the links were set. Nevertheless, it cannot be ruled out that content is subsequently changed by providers. We exclude any resulting damages and liability consequences.

Type and purpose of processing:

When you access our website, i.e., when you do not register or otherwise transmit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and the like.

In particular, they are processed for the following purposes:

Ensuring a smooth connection to the website,
Ensuring a smooth use of our website,
evaluation of system security and stability, and
for other administrative purposes.
We do not use your data to draw conclusions about your person. Information of this kind is statistically evaluated by us, if necessary, in order to optimize our website and the technology behind it.

Legal basis:

The processing is carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.


Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

Storage period:

The data is deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case for data used to provide the website when the respective session has ended.

Provision prescribed or required:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed. In addition, individual services and services may not be available or may be limited. For this reason, an objection is excluded.


Type and purpose of processing:  Nature and purpose of processing:

Like many other websites, we also use so-called “cookies”. Cookies are small text files that are stored on your terminal device (laptop, tablet, smartphone or similar) when you visit our website.

Through this, we obtain certain data such as IP address, browser used and operating system.

Cookies cannot be used to launch programs or transfer viruses to a computer.Based on the information contained in cookies, we can facilitate your navigation and enable the correct display of our web pages.Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent. Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings. Please use the help functions of your Internet browser to find out how to change these settings. Please note that individual functions of our website may not work if you have disabled the use of cookies.

Storage period and cookies used: To the extent that you allow us to use cookies through your browser settings or consent, the following cookies may be used.  6 months

Insofar as these cookies may (also) affect personal data, we will inform you about this in the following sections.

You can delete individual cookies or the entire cookie inventory via your browser settings. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance. Depending on the browser provider, you can find the necessary information under the following links:

Mozilla Firefox:
Internet Explorer:
Google Chrome:

Web Analytics

This website uses Matomo, an open source, self-hosted software to collect anonymous usage data for this website.
Nature and purpose of processing: Visitor behavior data is collected to find out any problems such as pages not found, search engine problems or unpopular pages. Once the data is processed (number of visitors who see error pages or only one page, etc.), Matomo generates reports for website owners to act on (layout changes, new content, etc.).

Matomo processes the following data:
Anonymized IP addresses by removing the last 2 bytes (i.e. instead of
Pseudoanonymized location (based on the anonymized IP address)
Date and time
Title of the accessed page
URL of the accessed page
URL of the previous page (if it allows it)
Screen resolution
Local time
Files that were clicked and downloaded
External links
Duration of page load
Country, region, city (with low accuracy due to IP address)
Main language of the browser
User agent of the browser
Interactions with forms (but not their content)


Nature and purpose of processing:

Your data will be used exclusively to send you the subscribed newsletter by e-mail. Your name is provided in order to be able to address you personally in the newsletter and, if necessary, to identify you if you wish to exercise your rights as a data subject.

To receive the newsletter, it is sufficient to provide your e-mail address. When registering to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by e-mail about circumstances relevant to the service or registration (for example, changes to the newsletter offer or technical circumstances).
In order to ensure successful registration, a valid e-mail address is required. To verify that registrations are indeed initiated by the legitimate owner of the e-mail address, we employ the ‘double-opt-in’ procedure. To accomplish this, we maintain a log of the newsletter subscription, the dispatch of a confirmation email, and the reception of the requested response. No further data is collected. The data is used exclusively for the newsletter dispatch and is not passed on to third parties.

Legal basis:

Based on your explicit consent (Art. 6 para. 1 lit. a DSGVO), we will regularly send you our newsletter or comparable information by e-mail to your specified e-mail address.

You have the option to withdraw your consent for the storage and usage of your personal data to receive the newsletter at any time, and this will apply to future communications. A link enabling you to do so will be included in every newsletter. Additionally, you can also unsubscribe directly on this website whenever you wish, or you can notify us of your revocation using the contact details provided at the end of this privacy notice.


Recipients of the data are, if applicable, order processors.

Storage period:

In this context, the data will only be processed as long as the corresponding consent exists. After that, they will be deleted.

Provision mandatory or required: The provision of your personal data is voluntary, based solely on your consent. Without existing consent, we can unfortunately not send you our newsletter.

Contact form

Type and purpose of processing:

The data you enter will be stored for the purpose of individual communication with you. For this purpose, it is necessary to provide a valid e-mail address and your name. This is used for the assignment of the request and the subsequent response to the same. The provision of further data is optional.

Legal basis:

The processing of the data entered in the contact form is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO).

By providing the contact form, we would like to enable you to contact us in an uncomplicated manner. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.

If you contact us to request a quote, the data entered in the contact form will be processed for the implementation of pre-contractual measures (Art. 6 para. 1 lit. b DSGVO).


Recipients of the data are, if applicable, order processors.

Storage period:

The data is deleted as soon as it is no longer required for our recording purposes.

If there is a contractual relationship, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data after expiry of the retention period.  Provision prescribed or required:

The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, email address and the reason for the request.

Embedded YouTube videos

Type and purpose of processing:

On some of our websites, we embed YouTube videos. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (hereinafter “YouTube”). When you visit a page with the YouTube plugin, a connection to YouTube servers is established. In the process, YouTube is informed which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.

If a YouTube video is started, the provider uses cookies that collect information about user behavior.

For more information on the purpose and scope of data collection and processing by YouTube, please refer to the provider’s privacy policy, where you will also find further information on your rights in this regard and settings options for protecting your privacy ( Google processes your data in the USA and has submitted to the EU-US Privacy Shield

Legal basis:

The legal basis for the integration of YouTube and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. a DSGVO).


Calling up YouTube automatically triggers a connection to Google.

Storage period and revocation of consent:

Anyone who has deactivated the storage of cookies for the Google ad program will not have to deal with any such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you would like to prevent this, you must block the storage of cookies in the browser.

For more information on data protection at “YouTube”, see the provider’s privacy policy at:

Third Country Transfer:

Google processes your data in the US and has submitted to the EU_US Privacy Shield .

Provision Mandatory or Required:

The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

Changes to our privacy policy

We reserve the right to adapt this data protection declaration so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

Questions about data protection

If you have any questions about data protection, please write an e-mail to our organization: The responsible body in the sense of the DSGVO is LORENZ GmbH Managing Director: Rainer Schmidt, AM Steinbruch 16, 04425 Taucha, Tel.: +49 34298 209936, Fax: +49 34298 209940,
The privacy policy was created with the help of activeMind AG, the experts for external data protection officers (version #2019-04-10). Translation into foreign languages Our website offers the possibility to use the information provided in another language. For this purpose, we use Google Translate (operated by Google Inc. with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). For data protection reasons, Google Translate is deactivated in the default setting. Only when you select a language will Google Translate be activated. In addition to your IP address, the URL of the visited page is also transmitted to Google. With Google Translate, the translation is displayed directly on the page there.
We have no influence on the collected data and data processing operations. We are also not aware of the scope of data collection, the purposes and the storage periods.
Information on the purpose and scope of data collection and its processing by Google can be found in the following data protection notice:


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